Branding for on the product, marketing collateral, product page tile design & lifestyle photography created for the launch of the new product.

The Flippa Rockstar is a special edition of the product “flippa” that I also created the branding and visual identity for, the special edition is designed to be the premium option, centred around turning your little VIP, into a rockstar at mealtimes.

For this project I undertook my own lifestyle photography with the product, as well as created a new identity for the special edition and all continuing digital assets. I also came up with the tag line “weaning like a rockstar” and experimented with “Midjourney” to comp together the first image in photoshop with appropriate image elements.